New York Mets Territory

  • State of New York
  • State of Connecticut
  • State of New Jersey except for the following Counties
    • Atlantic
    • Burlington
    • Camden
    • Cape May
    • Glouceseter
    • Mercer
    • Salem
    • Cumberland
  • Following Counties in State of Pennsylvania
    • Carbon
    • Columbia
    • Lackawanna
    • Luzerne
    • Lycoming
    • Montour
    • Northumberland
    • Monroe
    • Pike
    • Schuylkill
    • Snyder
    • Sullivan
    • Susquehanna
    • Union
    • Wayne
    • Wyoming

Foul Territory Wall Signage

Foul territory outfield wall branding to promote the CFA One App

 

Suite Level Space

Space on Porsche Suite Level previously used as office space will be built out to mimic wework office space locations

 

During games - serve as a club space accessible by sponsors, suiteholders, and premium ticket holders

Non-games - serves as a "perk" for wework members to be used for meetings or general work/event space

 

Formal non-game program can be built as a B2B connection platform for sponsors/corporate ticket holders

 

Aux Board

Static Highway Signage

Static placement on back of auxiliary scoreboard

One of three largest highway visible signs in all of New York

Exposure to Van Wyck and Whitestone Expressways 

  • Over 23,000,000 impressions annually

Dimensions:

Height - 72' 6"

Width - 157' 4"

Light Tower Sign

Permanent TV visible sign overlooking Left Field

Digital Presence

Brand Exposure our highway facing Marquee board facing the Whitestone parkway

  • 62 million cars drive past every year

Celebrity Row Seats

The Mets and Icon will brand front row seats for celebrities attending Mets games.

Main Scoreboard Feature

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Mets Plaza Naming Rights

80% of fans pass through Mets Plaza on game days

Left Field Deck Sign

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Entrance Naming Rights

Naming Rights Citi Field entrances:

  • Bullpen Gate
  • Right Field Gate
  • Left Field Gate

1st & 3rd Baseline Signage

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In-Game Trigger Sponsorship

Sponsor select baseball plays such as:

  • 1-2-3 quick inning
  • Big Inning (4 or more runs in one inning)

Home Plate Doors

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Coach's Challenge

  • In-ballpark LED takeover
  • Citi Vision bug
  • Headset/equipment branding?
  • Packaged with SNY if available
  • Digital/social/SNY content giving a behind-the-scenes look of the decision-making process for coach’s challenges

Presenting Partner of Batting Practice

Branding:

  • LED Takeover
  • Citivison bug
  • Branded screens
  • Branded tarp behind cage
  • Branded ball buckets
  • Branded credentials
  • Branded BP balls

Activation ideas:

  • Sweepstakes for on-field passes
  • Sweepstakes to shag fly balls
  • Giveaway item to all BP guests
  • Custom hashtag on BP balls 
  • Homerun counter with trigger promotion

Right Field Sign

Tarp Branding

Homeplate Rotational Left

  • Highly TV-visible homeplate rotational signage
  • 1/2 inning per game

Pre-Game Main Scoreboard Spot

:30 pre-game spot on the Main Scoreboard

Main Scoreboard Feature

:30 second between-innings feature on the Main Scoreboard

Homeplate Right

Extra Innings Branding Takeover

Branding takeover during extra inning play

  • Home Plate 
  • LED's
  • Baseline rotationals

Player of the Year Awards

Mets annual Offensive and Defensive Player of the Year awards presented by_____

  • Awards announced via Mets press release
  • Winners presented _____ gift in a pre-game ceremony
  • Clubhouse wall leading to Mets locker room displaying previous _______ Player of the Year award winners
  • Additional branding in the Visitor's Clubhouse

Backstop Brick Branding

Dugout Equipment

Gum Buckets

Towel Branding

Bat weights/doughnuts

 

1st & 3rd Base Facade Doors

Branded facade doors

Weight Room Naming Rights

Branding on the teams gym and clubhouse

LED Takeover

  • 1/2 inning per game
  • Takeover of Upper and Lower LED ribbon boards
  • Animation capabilities

Fireworks Nights

Presenting partner of Fireworks Nights

  • Dimmed LED branding throughout the show
  • Sweepstakes to push the button on-field to start the show
  • Select number of fans watch from the field

 

Total Media Value = $751,182

Left Field Facade LED

  • 1/2 inning per game
  • 234 ft. wide LED display
  • Animation capabilities

Family Lounge Naming Rights

  • Branding in the Family Lounge
  • Behind-the-scenes content using player families

Pre-game LED Takeover

Yearbook and Magazine Ads

Official Yearbook:  The Yearbook is an annual publication complete with photos and stories about the team's players and history.  

Mets Magazine (five issues per season): Mets Magazine, the gameday program, has current features and a scorecard. 

Free Shirt Fridays

Homeplate Doors

New placement in 2017

Static signs visible for duration of entire game on both first base and third base doors

Significant television exposure

Rate Card:
$300,000 (Full Season)

 

Foul Pole Branding

On-Deck Circle

Tri-Vision Sign

Foul Territory Wall Branding

Foul territory outfield wall branding

1st & 3rd Base Rotational Signage

Paneled rotational signage along the 1st and 3rd base lines

Concourse Signage

DIORAMAS: Back-lit ads strategically placed in high-traffic areas of Citi Field's concourses

ARENA MEDIA:  :30 spots and banner ads on 300+ TV screens in Citi Field's concourses, restaurants and suites

Left Field LED STATIC

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Homeplate Right STATIC HOTSPOT TEST

Home Plate Lounge

  • Lounge entitlement and product integration
    • Accessible by 402 highest-end seats
  • Permanent TV-visible branding
    • More exposure than any sign in MLB
    • Impressions: 1.65 billion
    • 100% Media Equivalency: $80.8 million

Main Scoreboard Static Hotspot TEST

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Macbook Template

997px x 624px

Citivision

615 x 330

CitiVision Logo Bug

235 x 52

Marquee Board

314 x 450

Marquee Board

722 x 1602

Concourse Diorama

511 x 509

Home Plate Rotational

397 x 85 - Left

 

400 x 87 - Middle

 

178 x 76 - Right

K Board

95 x 44 - Left

 

428 x 50 - Right

Left Field LED with CitiVision

1240 x 30 - Top

 

682 x 23 - Bottom

 

366 x 239 - Videoboard

 

 

Left Field LED

1064 x 28 - Top

 

1119 x 37 - Lower

Moment of Exclusivity

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Main Scoreboard Feature

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Left Field Deck Sign

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1st & 3rd base Signage

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Home Plate Doors

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Lower LED Branding

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Outfield Wall Sign

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Pano Slide

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Dugout Branding

Highly TV-visible branding on the back of both Mets and Visiting dugouts

Concourse Tabling

Opportunity to activation on the concourse level 

  • Chance to reach fans inside the ballpark
  • Data Collection

 

 

Highway-Facing Billboard

One of three largest highway visible signs in all of New York

Exposure to Van Wyck and Whitestone Expressways 

  • 23+ million impressions annually
  • 157 ft. x 72 ft.
  • Visible from approx. 2 miles away

Highway-facing Sign

Highway-facing Marquee Board

Parking Lot Branding

Title Sponsorship of Parking Lots includes:

  • Naming rights
  • Branding on all signage in Parking Lot

Potential for experiential activation i.e. Surprise and Delight

 

Content Driven Opportunities

  • Video production describing partnership between the Mets and CBRE featuring brokers and executives.
  • CBRE and the Mets “Advantage Delivered” Video Series
    • Content series that captures how CBRE delivers advantages for their clients with real estate developments and how the association with the Mets makes them top of mind in New York

Investment Summary

Term: 2 year

  • Big Apple Reserve  LED Branding
  • Big Apple Reserve Wrapped Seats
  • Big Apple Reserve Signage
  • Permanent Signage (In-Stadium & Outside)
  • Homeplate Rotational
  • Baseline Rotational
  • Publication
  • Activation (Plaza & Concourse)
  • Promotional Day

Mets Investment:

2018: $1,500,000.00

2019: $1,600,000.00

Market Week Activation

For Market Week, Armitron transformed Citi Field's Honda Clubhouse into a private event to host 100+ clients, members of the press and other guests.

  • Mets wives
  • Talk Stoop host Cat Greenleaf
  • Veteran, motivational speaker, TV celebrity and Armitron ambassador Noah Galloway

 

Extended social media exposure on the official New York Mets Twitter handle 

 

Community initiative that donated 50% of proceeds from armitron.com purchases to Ronald McDonald House of Long Island.

Short Form Content

Sharable content that can live on social outlets such as:

  • Main Scoreboard
  • Mets.com
  • Mets Social Media
  • SNY.TV
  • SNY broadcasts

Once-in-a-lifetime Experiences

  • Pre-game tour of the stadium
  • On-field Batting Practice
  • Watch pre-game press conference
  • Player meet and greet
  • Have a catch in the bullpen
  • Ceremonial First Pitch
  • Photograph an inning from the camera well

Celebrity Row

Presenting sponsor of Mets Celebrity Row

Mets Hydration Kid

Bring one kid each game the once-in-a-lifetime opportunity to greet a player as they're running off the field

Mets Fantasy Camp

  • Participate in Mets Fantasy Camp in Port St. Lucie, Florida
  • Week-long experience playing along side Mets legends at the Mets Spring Training facility

 

 

Welcome Home Dinner

Hosted at Citi Field the night before Opening Day

  • Features the entire Mets roster, Manager and General Manager
  • Fundraiser for the Mets Foundation
  • Player game show

  • World-renowned culinary partners curating a special menu
  • All guests invited to visit the field, dugout and clubhouse

  • Guests seated with Mets players

Mets Foundation Golf Tournament

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Retail Promotion: King's Hawaiian

Objective:

  • Drive sales at retail locations

Solution: 

  • Utilize Mets logos, consumer sweepstakes (throw first pitch) and employee sales contest (game tickets)

Results:

  • Among Mets fans from 2014 to 2015, King's Hawaiian experienced a:
    • 42% increase in penetration rate
    • 43% increase in buy rate
  • In 2015, Mets fans spent 43% more on King's Hawaiian products than the market average

Retail Promotion : Coca-Cola

Objective: 

  • Drive sales at retail locations

Solution: 

  • Utilize Mets logo to promote Coca Cola products

Results: 

Sales Increase in Key Supermarket Segments:

  • 12 Packs grew by 7% 
  • 1 liter bottles sold grew by 13%
  • 12oz 8 packs sold grew by 11%

Short Form Content: Coca-Cola

Objective: 

Connecting Mets fans with Coca-Cola in an innovative way

Solution: 

  • "The Amazin' Life" 10 episode content series starring Mets Pitcher, Noah Syndergaard
  • Posted to Mets Blog, Facebook, Twitter and Instagram 

Results: 

  • Total Video Views across all platforms: 1,898,565
  • Total Impressions across all platforms: 9,445,356
  • Total Engagements across all platforms: 534,448

Short Form Content: Amazin' Life Season 2

Objective: 

Connecting Mets fans with Coca-Cola in an innovative way

Solution: 

  • "The Amazin' Life" 6 episode content series starring Mets broadcasters Keith Hernandez and Ron Darling
  • Posted to Mets Blog, Facebook, Twitter and Instagram 

Results: 

  • Through three episodes this season
  • Video Views: 1,022,071
  • Impressions: 5,352,099

Brand Recognition: Honda

Objective: Increase brand exposure and number of Mets fans buying Honda

 

Solution: Honda Clubhouse Branding, LED Branding, Half Inning Sponsorship, Concourse TV Branding, Promotional Day, 1st and 3rd Baseline Rotational Signage

 

Results: 

  • 3 hours of TV exposure in 2016 ($5 million of media value)
  • Increase in Mets Fans who own a Honda
    • 2014: 819,123

      2016: 1,061,536

      *30% increase

Brand Recognition: GEICO

Objective: Increase brand exposure and number of Mets fans using GEICO

Solution: LED Branding, Homeplate Rotational Signage, Outfield Wall Sign, Light Tower Sign

Results: 

  • 13 hours of TV exposure in 2016 ($23 million of media value)
    • Top 5 Outfield Wall Sign in MLB
  • Increase in Mets Fans using GEICO
    • 2009: 619,192

      2016: 1,189,534

      *92% increase

    • Mets attendees are 26% more likely to use GEICO as their auto insurance provider than the average New Yorker

Trigger Promotion: SUBWAY

Objective:

  • Increase product exposure through in-game promotion 

Solution:

  • Text program where fans get a free 6" sub with the purchase of any sub when the Mets strikeout their opponent 10 times
  • Exposure on the K-Board and additional LEDs around the stadium

Results: 

Promo activated in 53% of games (44 out of 81):

  • 2.25 million impressions
  • 41,276 offer opt-ins 
    • 3.5% opt-in rate
  • 6,476 offers redeemed
    • 15.8% offer redemption rate

 

Community Initiatives: Coca-Cola

Objective: 

Target multicultural demographic through partnership with the Mets 

Solution: 

  • Created Coca-Cola Mets themed float hosted by Mr. Met
  • Float appeared in both the Puerto Rican and Dominican Day Parade 

Results: 

  • 100,000 participants in the 2016 Puerto Rican Day Parade, with about 1.5M spectators

Lead Generation: Newsday

Objective: Increase subscriptions in the New York area

Solution: Using two prominent tabling locations in Citi Field, Newsday reached a majority of Mets fans who attended games

Result: Newsday saw a 7% increase in Newspaper subscription from 2015 to 2016 

Community Relations Initiatives

Konica and WellCare Jr. Mets

Reaching a Hispanic Audience

Goya

Coca Cola

Engaging Families

Citi Mr. Met Dash Activation

In-Stadium Promotion

1-800 Flowers

GEICO Stolen Base Challenge

B2B Marketing

SAS

On-site Activation

Coca Cola Corner

Reaching Premium Customers

Porsche

Sweepstakes: Porsche/Delta

  • 1 month sweepstakes
  • Entries: 4,040
  • Directly converted to 30 Porsche sales
  • 2 winners, plus 1 guest each
  • Airfare to/from Atlanta
  • Hotel
  • Drive at Porsche Experience Center, lunch
  • BP at Mets/Braves game on 9/16
  • Tickets to game
  • Mets gift bag

Augmented Reality Giveaway

Objective:

  • Use Augmented Reality technology to engage fans through their mobile devices

Solution: 

  • Coca-Cola branded AR cards distributed to fans Sept. 25-27, 2017
  • Ballpark App AR viewer allowed fans to make the home run apple come to life and watch a highlight reel of Mets home runs

M-ND

Objective:

  • Organically engage fans at Citi Field on Family Sundays

Solution: 

  • Trial with M-ND on Sunday, September 24th
  • Social media kiosks and backpacks allowing fans to take and post pictures using a sponsor hashtag

Results:

  • Game attendance: 17,112
  • Engagement rate: 7.73%
    • 881 photos shared
    • 1,463 photos printed
    • 59,426 social media engagements

Creating Brand Awareness: Delta Air Lines

Objective:

  • Own New York

Solution:

  • Increase visibility at Citi Field  through TV visible signage, promotional items and community events

Results:

  • Awareness is higher for Delta's partnership with the Mets (39%) than for any of Delta's other New York sports partnerships
  • Mets fans are 250% more likely than non-Mets fans to prefer flying Delta over any other airline
  •  The percentage of Mets fans who prefer to fly has increased by 88% from 2016 to 2017 

Mets Live Engaging Fans: Coca-Cola

Mets Live is a 10-15 minute show broadcasted on Facebook. 

Hosted by Scott Rogosky, he interviews Mets players about their lives, baseball and more.

Episode Metrics:

Episode 1 May 5th 2018

  • Total Impressions: 158,200
  • Total Views: 49,000
  • Unique Facebook Users Reached: 81,000

Case Study: Marks and Rights in Market

Objective: Increase awareness of Jim Beam's partnership with the Mets

Solution: Create co-branded Jim Beam and Effen bottles that can be sold at off-premise locations and at the ballpark

Result:

Ordered vs. Delivered with SNY

  • <Insert a Thank You and Details Here>

2018 SNY.tv Overview

SNY.tv provides its audience with the most exclusive coverage of NY Sports teams 24/7.  For Mets fans, the site is the ultimate destination for coverage including:

  • 129 exclusive regular season and 11 spring training games covering a total of over 1,500 hours of exclusive Mets content annually.
  • Authenticated streaming for live game broadcasts along with pre- and post-game shows
  • 192,000 households in the NY DMA tuned in nightly during the 2017 season to watch SNY’s live Mets games

2018 SNY Overview

SNY is the home of Mets, Jets, and All Things New York Sports.  Providing the most comprehensive sports coverage, the regional sports network has made great strides in the industry including:

  • Exclusive TV Home of the New York Mets, the 2nd most watched baseball RSN in the country
  • Recently debuted expansive state-of-the-art studio facility at 4 World Trade Center featuring 360-degree views of New York
  • The only RSN in the New York market with a 24/7 news operation
  • 7.4 Million Homes in the SNY Territory
  • 11 Million Homes including national distribution

The network has a dominant presence in the baseball industry as well by distributing:

  • 129 exclusive regular season & 11 spring training games with 1,500 exclusive hours of Mets content annually 
  • Authenticated streaming for live game broadcasts along with pre- and post-game shows
  • 192,000 households in the NY DMA tuned in nightly during the 2017 season to watch SNY’s live Mets games

SNY.tv Overview

SNY.tv provides its audience with the most exclusive coverage of NY Sports teams 24/7.  For Mets fans, the site is the ultimate destination for coverage including:

  • 129 exclusive regular season and 11 spring training games covering a total of over 1,500 hours of exclusive Mets content annually.
  • Authenticated streaming for live game broadcasts along with pre- and post-game shows
  • 192,000 households in the NY DMA tuned in nightly during the 2017 season to watch SNY’s live Mets games

Sirius SNY Overview

SNY is the home of Mets, Jets, and All Things New York Sports.  Providing the most comprehensive sports coverage, the regional sports network has made great strides in the industry including:

  • Exclusive TV Home of the New York Mets, the 2nd most watched baseball RSN in the country
  • Recently debuted expansive state-of-the-art studio facility at 4 World Trade Center featuring 360-degree views of New York
  • The only RSN in the New York market with a 24/7 news operation
  • 7.4 Million Homes in the SNY Territory
  • 11 Million Homes including national distribution

The network has a dominant presence in the baseball industry as well by distributing:

  • 129 exclusive regular season & 11 spring training games with 1,500 exclusive hours of Mets content annually 
  • Authenticated streaming for live game broadcasts along with pre- and post-game shows
  • 192,000 households in the NY DMA tuned in nightly during the 2017 season to watch SNY’s live Mets games

Mets on SNY Live Streaming

The 2017 Mets baseball season is off to an exciting start by offering fans a chance to watch the Mets on SNY at home and now on-the-go by simply downloading the app to start watching the SNY live stream on a desktop, tablet or mobile device. 

 

Mid-Roll

  • Sponsor’s commercial spots play during game inning breaks mirroring the TV format of :60/:90/:120 commercial breaks
    • :15 or :30 spots

Adjacency (Companion Banner)

  • Sponsor’s banner delivered simultaneously with mid-roll
    • Display (728x90 & 300x250), Tablet (728x90), iPhone (300x50)

Video On Demand

  • Sponsor’s commercial spots play at launch of SNY’s Video On Demand which hosts continuous rotation of game highlights and/or interviews
    • :15 or :30 spots

Live Streaming Participating Sponsor

Participating Sponsor Deliverables:

 

Pre-Roll

  • 25% SOV featured at launch of stream
  • :15 or :30 spots

Mid-Roll

  • 5% SOV to play during TV breaks
  • :15 or :30 spots

Adjacency

  • Stream Adjacencies to run simultaneously with mid-roll
  • Display (728x90 & 300x250),Tablet (728x90), iPhone (300x50)

VOD

  • 5% SOV to play at launch of Video On Demand continuous rotation of game highlights and/or interviews
  • :15 or :30 spots

 

2017 Investment: $50,000  NET

Live Streaming SOV Sponsor

SOV Sponsor Deliverables:

 

Mid-Roll

  • 5% SOV to play during TV breaks
  • :15 or :30 spots

Adjacency

  • Stream Adjacencies to run simultaneously with mid-roll
  • Display (728x90 & 300x250 units)
  • Tablet (728x90)
  • iPhone (300x50)

VOD

  • 5% SOV to play at launch of Video On Demand continuous rotation of game highlights and/or interviews
  • :15 or :30 spots

 

2017 Investment: $20,000 NET

Investment Summary

Term: 4 years

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Mets Investment: $350,000