MAJOR LEAGUE BASEBALL TRADEMARKS AND COPYRIGHTS ARE USED WITH PERMISSION OF MLB ADVANCED MEDIA, L.P. ALL RIGHTS RESERVED.
In stadium visible signs on the edge of the Coca Cola Corner in right field fair or foul territory available as individual placements or full takeover
Brand block signage directly behind home plate that provides significant TV visibility in home and visiting markets available as individual placements or full takeover for full-season or flighted business in 20-game increments
Branding takeover of the Mets and visiting in stadium bullpens that are TV visible during all shots of the area and from the Bullpen Gate and Plaza
Brand block signage along the 1st and 3rd baselines available for full-season or flighted business in 20-game increments
LED boards above left field that provide dynamic in stadium messaging and TV visibility available as individual placements or full takeover for full-season or flighted business in 20-game increments
In stadium visible left field deck extension branding on the edge of the M&M's Sweet Seats
:30 second Citi Vision commercial spot before every Mets home game
Citi Vision Sponsor for one (1) half inning per game at every Mets home game that includes:
:60 second interactive feature on Citi Vision during one (1) half inning break at every Mets home game
Utilize 350+ screens around Citi Field for 2:30 of media exposure every Mets game with L-style static branding and :30 commercial spots between innings and during play stoppage
Mets Yearbook (1 per season): the Yearbook is an annual publication complete with photos and stories about the team's players and history
Mets Magazine (3 per season): the Magazine is filled with the game-day programs as well as current features and a scorecard
Opportunity for full or half page color or black and white advertisements in all publications
Permanent TV visible static signage placement over looking Left Field
Highway-facing marquee board at exit 25A off the Whitestone & Van Wyck Expressways at Citi Field
Automatic live-updating capabilities (i.e., weather report, countdown, scoreboard, triggered ad, etc.)
Presenting Partner of the Mets Kids Fantasy Experience. Kids will have the opportunity to "Be a Met for a Day"
Details include:
Presenting partner of pre-game parties located in the Bullpen Plaza prior to Mets games at Citi Field. Includes branding at the party, logo inclusion on all emails and invitations, opportunity to activate during the party.
Presenting Partner of the Mets Holiday Photo Shoot. This two (2) night event will take place each November, giving partners and their families a chance to create a memorable holiday experience at Citi Field.
Details Include:
Presenting partner of Movie Night at Citi Field. This event takes place during a Mets off-day and fans are invited to the park to take in a movie on Citi Vision.
Opportunity to sponsor up to five (5) AR Mirrors strategically positioned in high traffic fan engagement areas at Citi Field and Port St Lucie.
Each AR Mirror allows fans to interact with key elements of the Mets organization (Players, Clubhouse, Products, etc.) in a unique manner.
Branding Opportunities:
For Market Week, Armitron transformed Citi Field's Honda Clubhouse into a private event space to host 100+ clients, members of the press, and other guests, such as, Mets wives, Talk Stoop host, Cat Greenleaf, and veteran, motivational speaker, TV celebrity, and Armitron ambassador, Noah Galloway
The event had extended social media exposure on the official New York Mets Twitter handle and there was a community initiative that donated 50% of proceeds from Armitron.com purchases to the Ronald McDonald House of Long Island
The Mets will create shareable partner content that can live in stadium and on social and digital outlets such as:
Create a comprehensive partnership platform at Citi Field and on digital channels tied to the Mets Starting Lineups, including:
Presenting Partner of the Mets Kids Club throughout the 2020 season which includes:
Presenting Partner of the Junior Mets Clinics at Citi Field throughout the 2020 season which includes:
Presenting Partner of Fireworks Night on select Saturdays at Citi Field with:
Total Media Value = $751,182
Presenting Partner of the :60 second 7th Inning Stretch feature that plays during every Mets home game with Citi Vision exposure and LED takeover
Presenting Partner of Rosario's Kids, a youth enrichment program before select games for local foster and undersevered children, throughout the 2020 season which includes:
Opportunity to set up activation areas on Mets Plaza and the Field Level Concourse
Formerly known as the Welcome Home Dinner, the 1st annual Mets Foundation's Summer in the Citi will take place at Citi Field on Wednesday, June 12, which will include:
Ability to create an AR experience for fans at Citi Field using AR technology
Objective: Drive sales at retail locations
Solution: Utilize Mets logos, consumer sweepstakes, and employee sales contest
Results:
Objective: Connect Mets fans with Coca Cola in an innovative way
Solution: "The Amazin' Life," a 10 episode content series starring Mets Pitcher, Noah Syndergaard, posted to Mets Blog, Facebook, Twitter, and Instagram
Results:
Objective: Connect Mets fans with Coca Cola in an innovative way
Solution: "The Amazin' Life," a 6 episode content series starring Mets broadcasters, Keith Hernandez and Ron Darling, posted to Mets Blog, Facebook, Twitter, and Instagram
Results:
Objective: Increase brand exposure and the number of Mets fans buying Hondas
Solution: Honda Clubhouse, LED, concourse TV, half inning sponsorship, and 1st and 3rd baseline rotational branding and promotional day
Results:
Objective: Increase brand exposure and the number of Mets fans using GEICO
Solution: LEDs, home plate rotational, outfield wall, and light tower branding
Results:
Objective: Increase product exposure through in-game promotions
Solution: Text program, with exposure on the K-board and LEDs around the stadium, where fans get a free 6" sub with the purchase of any sub when the Mets strikeout their opponent 10 times
Results:
Objective: Target multicultural demographic through partnership with the Mets
Solution: Created a Coca-Cola/Mets themed float hosted by Mr. Met that appeared in both the Puerto Rican and Dominican Day Parades
Results:
Objective: Increase subscriptions in New York
Solution: Using two prominent tabling locations at Citi Field, Newsday could reach a majority of Mets fans who attend games
Result:
One (1) month sweepstakes with 4,040 entries directly converted to 30 Porsche sales
Two (2) sweepstakes winners, plus one (1) guest each received:
Objective: Use augmented reality technology to engage fans through their mobile devices
Solution: Branded AR cards, compatible to the Ballpark App AR viewer, allowed fans to make the home run apple come to life and watch highlight reels of Mets home runs distributed to fans Sept. 25-27, 2017
Objective: Organically engage fans at Citi Field on Family Sundays
Solution: Trial with M-ND on Sunday, Sept. 24th, with social media kiosks and backpacks allowing fans to take and post pictures using a hashtag
Results:
Objective: Own New York
Solution: Increase visibility at Citi Field through TV visible signage, promotional items, and community engagement events
Results:
Corona used the Subway Series to promote a fan sweepstakes
Throughout the 2019 Mets season, P.C. Richard & Son received the following media plan on SNY:
Resorts World Catskills will receive the following:
SNY.tv provides its audience with the most exclusive coverage of NY Sports teams 24/7. For Mets fans, the site is the ultimate destination for coverage including:
SNY.tv | UVs | Avg. Time Spent | PVs |
Total (Desktop& Mobile) | 1.7M | 2.6 min | 12M |
Growth vs. 2018 | +27% | +2% | +24% |
What does it take to be in the Majors? What does it take to be a New York Met? What does it take… to be Amazin’?All these Mets-related questions and more are answered in SNY’s segment The Amazin’ Life. The show goes behind the scenes with your favorite Mets unveiling what it takes to live in the baseball world.
Toyota's Fan Flyaway Sweepstakes offered a once-in-a-lifetime opportunity for Mets fans to win a trip to Universal Orlando Resort
In conjunction with Bodyfriend's activation at Citi Field, SNY will use it's camera crew to showcase the Bodyfriend display in the Porsche Grille for Mets fans watching the broadcast.
This segment will bring awareness to the Bodyfriend Fan Zone and alert fans to visit the lounge the next time they visit the ballpark.
In an effort to bring awareness and exposure to Bodyfriend, SNY will run game flows during live action within Mets games to promote the product.
SNY is excited to offer Bodyfriend the exclusive sponsorship of the 7th Inning Update, one of the few exclusive features that SNY has available. Every game features an update of a relevant out of town game during the 7th inning when the Mets broadcast booth cuts back to the studio for a live look in on another game.
When SNY cuts back to the studio, the anchor in the studio will be sitting in a Bodyfriend chair while doing the segment.
Sponsorship of this feature includes Bodyfriend's logo on screen and audio accompaniment "This 7th Inning Update is brought to you by Bodyfriend."
Bodyfriend will have the opportunity for product placement within SNY's studios where SNY's talent will sit in a Bodyfriend chair and organically promote the product.
Throughout a Mets broadcast (Pre-Game, In-Game & Post-Game), there are many opportunities to include the Bodyfriend chair using SNY's talent on air in a creative way.
SNY.tv provides its audience with the most exclusive coverage of NY Sports teams 24/7. For Mets fans, the site is the ultimate destination for coverage including:
SNY.tv | UVs | Avg. Time Spent | PVs |
Total (Desktop& Mobile) | 1.3M | 4.2 min | 10M |
Growth vs. 2017 | +27% | +2% | +24% |
MetsBlog | UVs | Visits | PVs |
Monthly (Desktop/Mobile) | 500K | 1.4M |
2.8M |
SNY Streaming | UVs | Total Live Mins | Avg Mins Viewed |
Total | 1M | 936K | 1.5M |
Per Game | 10K | ~20K | 50 |
SNY is the home of Mets, Jets, and All Things New York Sports. Providing the most comprehensive sports coverage, the regional sports network has made great strides in the industry including:
The network has a dominant presence in the baseball industry as well by distributing:
The 2017 Mets baseball season is off to an exciting start by offering fans a chance to watch the Mets on SNY at home and now on-the-go by simply downloading the app to start watching the SNY live stream on a desktop, tablet or mobile device.
Mid-Roll
Adjacency (Companion Banner)
Video On Demand
Participating Sponsor Deliverables:
Pre-Roll
Mid-Roll
Adjacency
VOD
2017 Investment: $50,000 NET
SOV Sponsor Deliverables:
Mid-Roll
Adjacency
VOD
2017 Investment: $20,000 NET
Home Page Takeover & ROS Banner Ad
E-Mail Blasts
Social Posts
Online sweepstakes that runs for 4-6 weeks both at Del Frisco's restaurant locations and online at Mets.com and awards four (4) lucky Mets fans a VIP experience at Citi Field courtesy of Del Frisco's
The Mets and WCBS AM 880 offer a variety of :30 and :60 radio spots for pre-, in-, or post-game exposure on the new home of Mets Baseball
The Mets are primed for an exciting 2020 season that includes a number of high profile matchups! To help promote key window’s for XXX, you will have the chance to be showcased in an exclusive two week time frame with XXX front and center in one of the most iconic broadcasts in all of sports!
Media Included:
Net Investment: $20,000
Term: X years
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